PXL hosted a Blended Intensive Programme (BIP) focused on the role of Artificial Intelligence — and particularly Generative AI — in business innovation and content creation.

In this international and multidisciplinary programme, students worked in teams to develop innovative business ideas supported by AI, while designing communication strategies for their go-to-market approach. Using AI-driven tools, they created a wide range of materials, including websites, newsletters, images, and brand identities.

The BIP fostered strong cross-disciplinary collaboration between computer science, marketing, and business management students. While technical students contributed to the development and fine-tuning of AI models, business and marketing participants analysed market trends, assessed return on investment, and explored the ethical implications of AI applications.

The programme also promoted international cooperation, bringing together partners from Rosenheim (Germany), MCAST (Malta), and Algebra (Croatia), reinforcing the value of collaboration across borders and disciplines.

The initiative was very positively received, achieving an outstanding student satisfaction score of 9.46/10, highlighting both its academic quality and its relevance in addressing current challenges in AI and innovation.

Through initiatives like this, DIVERSE actively contributes to the development and promotion of BIPs addressing current, industry-relevant topics. Programmes such as this one, focused on Generative AI, are closely aligned with emerging fields like venture science, ensuring that students engage with technologies and approaches that are shaping the future of innovation.